Upcoming Webinar

Why startup demand gen is getting harder (not easier)?

in an AI-first world

Join our live webinar to understand brand-first tactics that minimize demand gen struggles.

Wednesday, 24 June

3.30pm IST • 45min

Register now

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Meet your speaker

Shikha Pakhide

Founder & CEO, ShikhaShikz Marketing

Award-winning B2B Growth Marketing Leader specializing in Go-To-Market strategy, Brand Awareness, Account-Based Marketing (ABM), and Demand Generation. As Founder and CEO of ShikhaShikz Marketing - a demand generation company established in 2024 - she leverages extensive leadership experience gained through senior roles at various companies with innovative approaches to marketing technology. An accomplished author and storyteller, Shikha has self-published multiple books and actively shares insights through marketing events, podcasts, and editorial contributions.

Learn more about Shikha

WHAT
YOU'LL
LEARN
IN 45
MINUTES

You're losing not from budget but from order.

Most startups run campaigns before they've built a brand. That's not a spend problem, it's a sequence problem.

Being everywhere is costing you everything.

One channel, done properly, will outperform five channels done badly. Identify the one channel that actually fits your stage and stop spreading yourself thin.

Can't explain your audience in one sentence?

Most early-stage startups have a messaging problem disguised as a marketing problem. Unclear positioning is quietly killing your conversions before you've even touched a campaign.

AI made average content invisible. Yours too.

Generic, recycled content is dead. You'll understand what the startups winning attention right now are doing differently and why most others won't catch up.