Who they are
Moving Walls is the world’s leading connected media platform, powering over a million screens across multiple formats and geographies. The company enables media owners and advertisers to plan, measure, and optimize campaigns using real-world audience data and advanced analytics.
What was holding growth back
As Moving Walls expanded across regions and enterprise segments, the focus shifted toward building repeatable, high-impact marketing systems that could support scale.
- Thought leadership required a more structured approach to drive sustained visibility while aligning with Ideal Customer Profile (ICP) priorities and regional market dynamics.
- Awards and recognitions needed to be approached more strategically to maximise their role in brand validation and market credibility.
- Regional Go-To-Market initiatives called for clear, modular frameworks that balanced global consistency with local relevance.
- Account-Based Marketing (ABM) needed to be introduced and piloted to test targeted engagement models and evaluate their effectiveness in driving deeper account-level interactions.
How we built the engine
ShikhaShikz Marketing designed and executed a narrative built around ICP-specific challenges and the questions buyers were actively trying to solve.
- Built a structured thought leadership engine to support scale, combining ICP-aligned topics, regional relevance, and SEO-led insights. This included a long-term editorial roadmap, evergreen content formats, and strategic award submission narratives that showcased innovation, impact, and measurable outcomes – strengthening both visibility and credibility.
- Introduced and piloted an ABM program focused on high-value accounts. Content, campaigns, and on-site experiences were aligned to test targeted engagement models, drive deeper account-level interactions, and measure impact through engaged sessions and campaign performance.
- Developed modular marketing and GTM frameworks to support regional market entry and expansion. This focused on building structured GTM playbooks – defining market entry approaches, ICP prioritisation, messaging frameworks, and execution phases
“Shikha and her team have been a strong pillar of support. Shikhas knowledge and experience have helped shape our growth strategies and execute custom content for our different ICP segments. With their expertise, we were also able to sharpen our lead generation efforts as well as our awards entries.”
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