Marketing Budget Calculator

Build a budget designed for growth. Leverage real benchmarks and data-driven insights to strategically allocate your funds, turning scattered spending into a budget aligned with your business goals.

Business details

Currency

Industry

Target Annual Revenue

Marketing Budget %

Split your budget

Digital Channels 61 %

Offline 39 %

How the marketing budget calculator works?

Select your industry, enter annual revenue, and choose the percentage of revenue you want to invest in marketing.
The calculator estimates your total marketing budget based on the details you provide.
Your total marketing budget is split into recommended digital and offline allocations.
Recommendations are based on CMO Survey, Gartner benchmarks, and our team’s expertise.
Use the slider to adjust digital and offline allocation. If it falls outside benchmarks, you’ll see a note.
Request your budget by email or contact us for a detailed discussion and tailored marketing strategy.

Your marketing budget plan

$9,70,000

(9.7% of rev)

Digital Channels

61% $5,91,700

Offline

39% $3,78,300

Digital Channels

Paid Media

Paid Search 13.90% $82,246

Display Ads 12.50% $73,963

Social Ads 12.20% $72,187

Video & Streaming 10.70% $63,312

Audio & Podcast 7.50% $44,378

Retail Media Networks 6.40% $37,869

Digital OOH 5.40% $31,952

Digital Channels

Owned/Earned Media

SEO 8.90% $52,661

Email Marketing 7.40% $43,786

Influencer Marketing 5.90% $34,910

Offline

Event Marketing 19.30% $73,012

Sponsorships 17.40% $65,824

Linear TV 16.20% $61,285

Partner / co-op 13.00% $49,179

Out of home 12.30% $46,531

Direct mail 11.90% $45,018

Radio 9.50% $35,939

Miscellaneous 0.40% $1,513

Frequently asked questions

Many companies still set marketing budgets based on instinct, past spending, or the amount is left after other costs are covered. This calculator helps create a more structured and practical starting point.

It is useful for startups, SMBs, and mid-market businesses that need a practical way to estimate marketing spend. It is also valuable for enterprise teams that want a first-cut budget before detailed planning begins.

In many organizations, the people setting or approving marketing budgets are not marketers. This often leads to decisions based on familiar tactics, limited experience, or missed channels. This calculator helps build a more informed budget.

Marketing teams often need an initial budget sheet to start internal discussions, gather feedback, and move approvals forward without delay. This calculator helps create that first version faster, giving teams something concrete to review right away.

Yes. This calculator helps both marketers and non-marketers create a marketing budget with more structure. It is especially useful when founders, finance, or business leaders are involved in decisions and need a practical framework to get started.