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Account-Based Marketing

Relevance, not reach. We turn target accounts into

1:1 · Strategic 1:Few · Cluster 1:Many · Scale
See the gap
The gap

You're invisible to the accounts that matter.

Four barriers stand between your budget and the accounts that can actually buy.

  1. 01

    Limited account visibility

    You can't see who's engaging — so budget chases the noisiest accounts, not the likeliest buyers.

  2. 02

    Low decision-maker awareness

    Decision-makers rarely hear from you — so deals stall in rooms your message never entered.

  3. 03

    Underused channels

    LinkedIn and paid run unorchestrated — so spend reaches people with no power to sign.

  4. 04

    No compelling account story

    Nothing says 'we understand you' — so outreach reads as noise, not recognition.

The fix

Demand gen builds reach. ABM adds precision.

  • See who's engagingFocus energy where buying intent is real, not on cold lists.
  • Reach who signsGet to budget-holders, not just browsers.
  • Orchestrate every channelOne coordinated motion, so no target account slips through.
  • Speak to each accountRelevant messaging per account, so deals keep moving.
Why ShikhaShikz

Certified ABM specialists, end to end.

01 / 05

Demandbase Champion certified

Certified expertise backing every strategy decision.

02 / 05

Strategy + execution under one roof

From targeting to optimization — one team, no handoffs.

03 / 05

Top ABM tech stack

Demandbase, intent data, and account platforms — orchestrated, not bolted on.

04 / 05

Sales & marketing aligned

Shared targets, shared definitions, shared revenue — by design.

05 / 05

Cross-sector ABM experience

Manufacturing and connected media — ABM piloted alongside GTM for Moving Walls.

ABM services

Everything ABM takes, handled end to end.

01

Account targeting & research

Identify, tier, and enrich the accounts worth pursuing — with intent signals.

02

Personalized ABM campaigns

1:1 and 1:Few plays tailored to each account's priorities and language.

03

Landing pages & content

Bespoke pages and assets engineered for each target account.

04

LinkedIn & paid orchestration

Ads, social, and outreach aligned around the accounts that matter.

05

Sales & marketing alignment

Shared targets, clean handoffs, and enablement for your sales team.

06

Measurement & optimization

Account-level reporting and continuous refinement of what works.

Proof

Real accounts. Real engagement.

HiLe Pack Manufacturing

Implemented ABM for a packaging company, achieving 50%+ email open rate and 20%+ click-through among targeted enterprise accounts.

0open rate
0click-through
0session lift
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The readiness check

How ABM-ready are you?

Already know ABM? Most teams overestimate their account readiness. Six taps — swipe the card or answer Yes / No — and get your verdict. No form, no log-in.

  • 6 quick Yes / No taps
  • 30 seconds — no form, no log-in
  • Instant verdict with your next step
1 / 6

You sell to a defined set of high-value accounts.

Drag the card or tap Yes / No
0 / 6

Your ABM readiness score — here's the verdict:

Early exploration

A low score isn't bad news — it's a clear starting line.

Most teams start here. ABM needs focus baked in — we'll help you pick the right accounts and build the business case.

Solid foundations

You're closer than most teams get on their own.

The groundwork is there. Let's scope a pilot around your highest-value accounts and define what success looks like.

Ready to launch

Green light — everything ABM needs is in place.

Book a strategy call and we'll map your first 90 days of targeted engagement.

Investment

Choose your ABM model.

Match the motion to your readiness — every model runs the same end-to-end play, scoped to your account list.

1:1 ABM

One-to-one

Starting at $15,000/mo

Top 5–15 accounts

Enterprise deals and strategic accounts

  • Deep account research & plans
  • Custom 1:1 landing pages
  • Executive content & outreach
  • Sales enablement assets
  • Monthly strategy reviews
Most popular 1:Few ABM

Cluster-based

Starting at $8,000/mo

15–50 accounts

Mid-market expansion with shared pain points

  • Segment & persona research
  • Cluster-specific messaging
  • Landing pages & targeted content
  • Paid social + email sequences
  • Account-level reporting
1:Many ABM

Programmatic

Starting at $4,000/mo

50–500+ accounts

Pipeline velocity at programmatic scale

  • Target account list development
  • Programmatic ad personalization
  • Intent data integration
  • Scaled content plays
  • Performance dashboards

Indicative pricing. Final scope and investment depend on account volume, tech stack, and campaign complexity.

Frequently Asked Questions (FAQs)

Demand generation drives broad awareness and pipeline growth, while ABM targets specific accounts with personalized outreach. Demand gen is foundational; ABM complements it.

ABM isn’t about how much you spend, it’s about whether your business actually needs it. We assess this through an ABM readiness check.

You can, but we’ll stress-test it. We help validate lists using buyer intent and fit - so you pursue the right accounts.

Yes. We bring the expertise. From planning to execution, we work as your extended ABM team - no in-house specialist required to start.

We focus on real execution and results, not buzzwords. Our phased, practical approach helps teams rebuild trust in ABM.

We adapt to your team’s capacity. Our phased rollout and done-with-you model make ABM manageable without stretching resources.

We run an ABM readiness test to assess fit. It looks at your sales cycle, deal size, team structure, and more - so you can make an informed call.

Not at all. ABM works alongside existing efforts. You can run ABM for target accounts and keep lead-based marketing for others.

You need an ideal customer profile, willingness to collaborate, and foundational content. We help you build everything else step by step.

We lead joint planning, define shared goals, and set up feedback loops - so everyone is clear on roles and pulling in the same direction.

The ABM reading list

Ready to launch your ABM journey?