Engineering HiLe’s Digital Growth Blueprint

ABM Case Study Driving Visibility and Engagement

The Company

HiLe Packaging has been delivering end-to-end packaging excellence since its establishment in 2007. Founded with the vision to be a reliable partner in all things packaging, the company delivers high-quality, innovative solutions designed to protect both products and businesses.

With deep expertise spanning traditional, modern, and sustainable materials, HiLe is the go-to partner for the entire design-to-discard packaging lifecycle.

The Challenge

HiLe sought to implement an Account-Based Marketing (ABM) strategy but faced foundational digital hurdles:

Limited visibility to target accounts: Minimal website traffic and no effective channel to attract key prospects
Limited brand recognition: Low awareness among specific decision-makers in their target sectors
Static platform: Underutilized LinkedIn prevented them from getting in front of potential customers
Not a strong storytelling: Lacked the tools (like a corporate video) to effectively communicate their value to targeted accounts

Services offered

Service	Description
Account-Based Marketing	Personalized campaigns to engage high-value target accounts with tailored messaging and outreach.
Online Advertising	Targeted campaigns on Google and LinkedIn to drive high-quality traffic and maximize user engagement.
Founder Brand Building	Strategic positioning of company leadership as industry thought leaders and trusted advisors.
Social Media Marketing	Strategic efforts to build brand presence and foster connections across relevant platforms.
Content Marketing	Creation of blogs, articles, newsletters, graphics, and corporate videos to educate and nurture prospects.
Webinars and Events	End-to-end management—from conceptualization and execution to post-event follow-up.
Website Optimization	Complete website migration to the Astro framework for superior performance and user experience.

The Solution

Designed and executed a coordinated marketing approach across email, social media, newsletters, and advertising, an essential strategy for effective demand generation that aligns channels to create consistent engagement and drive sustained interest.

Account-Based Marketing (ABM)

Hyper-targeted industry campaigns: Executed personalized outreach focused exclusively on high-value prospects within the industrial, medical, automotive, manufacturing sectors

Online Advertising

Offer-based & “always-On” Campaigns: Ran targeted campaigns on Google and LinkedIn, starting with a high-intent offer followed by sustained “always-on” campaigns to maximize engagement.

Founder Brand Building

Strategic Thought Leadership: Crafted specific messaging to position the founder as an industry expert, leveraging direct outreach (DMs) to pitch their insights and featured publications.

Webinars and Events

Staged Engagement Strategy: Recommended a series of webinar sessions to move prospects from awareness to the consideration stage.
Conceptualised exclusive “High Tea” events to solidify relationships and build trust with key accounts in person (IRL).

Website Optimization

The Optimized Virtual Office: Executing a complete migration to the Astro framework to ensure it delivers the best possible user experience, speed, and performance for all visitors.

Social Media Marketing

Consistent Educational & Infotainment Mix: Built a strategic social media presence with a consistent messaging calendar that blended industry education with engaging infotainment, designed to resonate deeply with packaging prospects.

Content Marketing

Monthly Nurture: Published a monthly newsletter and blog that directly addressed the critical challenges and pain points within the packaging industry.
Visual-First Strategy: Recognized that visual communication is key; created high-impact graphics and a corporate video to effectively showcase HiLe’s expertise and solutions.

Review from the team

“Their adaptability, proactive mindset, and consistent follow-up truly stand out, ensuring timely execution without compromising quality. With ShikhaShikz Marketing’s support, we have significantly strengthened our marketing efforts, and generating meaningful engagement with prospects. The team’s highly organized approach enables them to reliably meet deadlines while maintaining flexibility to adapt as needed.”

K.S.Jaykumar, Founder, Director, HiLe

The Results

The collaboration between HiLe and ShikhaShikz Marketing began in mid-2024. Over the subsequent 12+ months, the partnership has delivered significant and measurable impact.

Website traffic growth & Brand authority

Achieved a staggering 1832% increase in total sessions and a 1486% surge in engaged sessions over one year, demonstrating the transformative effect of targeted digital initiatives.
Branded organic search traffic has already surged by over 60% signaling the early emergence of strong brand recall and growing market authority.

Account Based Marketing

More than 50% of targeted accounts and industry contacts opened the emails, and over 20% of these targeted accounts also clicked through, reflecting strong engagement and high relevance of the outreach among priority audiences.
A significant portion of these targeted accounts also visited HiLe’s website, confirming successful conversion from outreach to deeper brand interactions.

Social Media

Built the LinkedIn newsletter from the ground up in the last quarter, organically attracting 200+ subscribers and expanding the company page by 180+ followers through authentic engagement.
Achieved 70,000+ organic impressions and 90+ reactions with a content calendar that expertly balances informational and infotainment posts, keeping the audience educated, inspired, and entertained.
Corporate video was promoted across social channels, a multi-channel strategy that successfully drove early engagement and expanded brand visibility.