ShikhaShikz Logo

Marketing Insights

Selected Category: Demand Generation
You got the click. Nobody replied. Now what?

You got the click. Nobody replied. Now what?

If your cold email dashboard shows clicks but no replies, you are measuring the wrong thing.

Naveen 7 mins read 29 Jul 2026 Campaign+2
Read more
8 signs your email marketing strategy is failing you

8 signs your email marketing strategy is failing you

Struggling with email results? Discover 8 signs your strategy is failing and simple steps to turn it around.

Naveen 10 mins read 09 Jul 2026 Campaign+2
Read more
Demand Generation Marketing Service Provider

Demand Generation Marketing Service Provider

Journey from startup chaos to focused demand generation expertise, introducing the A.C.T.I.O.N approach.

Shikha Pakhide 3 mins read 22 Jul 2026 Business+1
Read more
What is Demand Generation?

What is Demand Generation?

Practical guide defining demand generation strategy, clarifying myths, and introducing the A.C.T.I.O.N framework.

Shikha Pakhide 5 mins read 22 Jul 2026 Demand Generation
Read more
Lead Generation vs Demand Generation

Lead Generation vs Demand Generation

Explains key differences between lead gen and demand gen strategies, helping marketers choose the right approach.

Shikha Pakhide 6 mins read 15 Jul 2026 Demand Generation+1
Read more
Enterprise Demand Generation Playbook

Enterprise Demand Generation Playbook

A comprehensive guide for scaling demand generation at enterprise level with 6 strategic plays for growth.

Shikha Pakhide 7 mins read 31 Aug 2026 Demand Generation
Read more
Demand Generation for Midmarket Companies

Demand Generation for Midmarket Companies

Midmarket demand generation roadmap: 4 key strategies for scaling from growth to enterprise success level.

Shikha Pakhide 4 mins read 02 Mar 2026 Demand Generation
Read more
Demand Generation for Small and Midsize Business (SMB)

Demand Generation for Small and Midsize Business (SMB)

SMB demand generation guide: 7 strategies from website optimization to ads for sustainable growth scaling.

Shikha Pakhide 12 mins read 13 Aug 2026 Demand Generation
Read more
Demand Generation for Startups – Series A

Demand Generation for Startups – Series A

Strategic demand generation guide for Series A startups: 8 key pillars from ICP to tech stack alignment.

Shikha Pakhide 8 mins read 18 Jun 2026 Demand Generation
Read more