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Marketing Insights

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Design is everywhere – UX/UI in the real world

Design is everywhere – UX/UI in the real world

Explore how design, UX, and UI quietly shape trust, guide users, and make everyday experiences better.

Nivedita Balaji
5 mins read
18 May 2026
Design
+1
Multi-channel marketing guide to end campaign chaos

Multi-channel marketing guide to end campaign chaos

5 Multi-channel mistakes killing growth. Avoid messy messaging, poor tracking and more – turn chaos into results.

Shikha Pakhide
4 mins read
02 Mar 2026
Campaign
+1
Campaign Management issues every Marketer faces

Campaign Management issues every Marketer faces

Campaign management gaps kill demand gen. Scattered efforts confuse prospects and destroy conversions.

Shikha Pakhide
6 mins read
08 Aug 2025
Campaign
+1
What we learned using AI in Marketing

What we learned using AI in Marketing

Real experiences, lessons, and practical insights from a marketing team’s journey with AI integration.

Shikha Pakhide
9 mins read
08 Aug 2025
AI
Demand Generation Marketing Service Provider

Demand Generation Marketing Service Provider

Journey from startup chaos to focused demand generation expertise, introducing the A.C.T.I.O.N approach.

Shikha Pakhide
3 mins read
18 May 2026
Business
+1
What is Demand Generation?

What is Demand Generation?

Practical guide defining demand generation strategy, clarifying myths, and introducing the A.C.T.I.O.N framework.

Shikha Pakhide
5 mins read
02 Mar 2026
Demand Generation
ShikhaShikz Marketing turns One

ShikhaShikz Marketing turns One

Celebrating one year of ShikhaShikz Marketing with milestones, lessons learned, and growth insights.

Shikha Pakhide
5 mins read
07 Aug 2025
Business
Why every business needs a Marketing Plan

Why every business needs a Marketing Plan

Essential guide on creating, maintaining, and executing marketing plans that drive business growth and results.

Shikha Pakhide
6 mins read
07 Aug 2025
Business
Lead Generation vs Demand Generation

Lead Generation vs Demand Generation

Explains key differences between lead gen and demand gen strategies, helping marketers choose the right approach.

Shikha Pakhide
6 mins read
02 Mar 2026
Demand Generation
+1