Success stories powering Moving Wall’s Growth

The Company

Moving Walls is the world’s leading connected media platform, powering over a million screens across multiple formats and geographies. The company enables media owners and advertisers to plan, measure, and optimize campaigns using real-world audience data and advanced analytics.

The Challenge

As Moving Walls expanded across regions and enterprise segments, the focus shifted toward building repeatable, high-impact marketing systems that could support scale.

• Thought leadership required a more structured approach to drive sustained visibility while aligning with Ideal Customer Profile (ICP) priorities and regional market dynamics.
• Awards and recognitions needed to be approached more strategically to maximise their role in brand validation and market credibility.
• Regional Go-To-Market initiatives called for clear, modular frameworks that balanced global consistency with local relevance.
• Account-Based Marketing (ABM) needed to be introduced and piloted to test targeted engagement models and evaluate their effectiveness in driving deeper account-level interactions.

Services offered

• Content Marketing: ICP-led content planning, long-form and campaign content creation, SEO-informed topic prioritisation, regional content alignment, video storyboarding, and award submission narratives.
• Account-Based Marketing (ABM): Design and pilot of a focused ABM program.
• Marketing Strategy: Go-To-Market Playbook creation.

The Solution

ShikhaShikz Marketing designed and executed a narrative built around ICP-specific challenges and the questions buyers were actively trying to solve.

• Built a structured thought leadership engine to support scale, combining ICP-aligned topics, regional relevance, and SEO-led insights. This included a long-term editorial roadmap, evergreen content formats, and strategic award submission narratives that showcased innovation, impact, and measurable outcomes – strengthening both visibility and credibility.
• Introduced and piloted an ABM program focused on high-value accounts. Content, campaigns, and on-site experiences were aligned to test targeted engagement models, drive deeper account-level interactions, and measure impact through engaged sessions and campaign performance.
• Developed modular marketing and GTM frameworks to support regional market entry and expansion. This focused on building structured GTM playbooks – defining market entry approaches, ICP prioritisation, messaging frameworks, and execution phases

Review from the team

“Shikha and her team have been a strong pillar of support. Shikha’s knowledge and experience have helped shape our growth strategies and execute custom content for our different ICP segments. With their expertise, we were also able to sharpen our lead generation efforts as well as our awards entries.”

Global Marketing Team, Moving Walls

The Results

The collaboration between Moving Walls and ShikhaShikz Marketing began in early 2024. Over the subsequent 12+ months, the partnership has delivered significant and measurable impact.

• Successful award wins through strategic submission planning, strengthening brand credibility.
• Award submissions became more than recognition plays – the narratives developed for awards were repurposed into high-quality brand videos, creating long-term company assets that continue to support sales, marketing, and storytelling efforts.
• With structured GTM playbooks completed before the start of the year, regional teams began execution with clarity on ICPs, messaging, and sequencing – eliminating ramp-up delays and avoiding lost time in early planning cycles.
• ABM pilots drove focused engagement across priority accounts, contributing to a significant increase in the engaged website sessions through tightly aligned content and campaign experiences.

Inspired by Moving Wall’s success? Let’s start your growth journey. Schedule a consultation with ShikhaShikz Marketing and let’s create a custom demand generation strategy to drive your next phase of growth.