Marketing Insights

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Campaign Management issues every Marketer faces

Campaign Management issues every Marketer faces

Campaign management gaps kill demand gen. Scattered efforts confuse prospects and destroy conversions.

Shikha Pakhide
06/30/25
4 mins read
Campaign , Management
What we learned using AI in Marketing

What we learned using AI in Marketing

Real experiences, lessons, and practical insights from a marketing team's journey with AI integration.

Shikha Pakhide
05/30/25
7 mins read
AI
Demand Generation Marketing Service Provider

Demand Generation Marketing Service Provider

Journey from startup chaos to focused demand generation expertise, introducing the A.C.T.I.O.N approach.

Shikha Pakhide
04/28/25
2 mins read
Business , Demand Generation
What is Demand Generation?

What is Demand Generation?

Practical guide defining demand generation strategy, clarifying myths, and introducing the A.C.T.I.O.N framework.

Shikha Pakhide
03/28/25
4 mins read
Demand Generation
ShikhaShikz Marketing turns One

ShikhaShikz Marketing turns One

Celebrating one year of ShikhaShikz Marketing with milestones, lessons learned, and growth insights.

Shikha Pakhide
01/20/25
4 mins read
Business
Why every business needs a Marketing Plan

Why every business needs a Marketing Plan

Essential guide on creating, maintaining, and executing marketing plans that drive business growth and results.

Shikha Pakhide
12/16/24
4 mins read
Business
Lead Generation vs Demand Generation

Lead Generation vs Demand Generation

Explains key differences between lead gen and demand gen strategies, helping marketers choose the right approach.

Shikha Pakhide
11/27/24
4 mins read
Demand Generation , Lead Generation
Enterprise Demand Generation Playbook

Enterprise Demand Generation Playbook

A comprehensive guide for scaling demand generation at enterprise level with 6 strategic plays for growth.

Shikha Pakhide
10/31/24
5 mins read
Demand Generation
Demand Generation for Midmarket Companies

Demand Generation for Midmarket Companies

Midmarket demand generation roadmap: 4 key strategies for scaling from growth to enterprise success level.

Shikha Pakhide
09/26/24
3 mins read
Demand Generation