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Campaign Management issues every Marketer faces

Campaign Management issues every Marketer faces

Campaign management gaps kill demand gen. Scattered efforts confuse prospects and destroy conversions.

Shikha Pakhide
4 mins read
06/30/25
Campaign
+1
What we learned using AI in Marketing

What we learned using AI in Marketing

Real experiences, lessons, and practical insights from a marketing team's journey with AI integration.

Shikha Pakhide
7 mins read
05/30/25
AI
Demand Generation Marketing Service Provider

Demand Generation Marketing Service Provider

Journey from startup chaos to focused demand generation expertise, introducing the A.C.T.I.O.N approach.

Shikha Pakhide
2 mins read
04/28/25
Demand Generation
+1
What is Demand Generation?

What is Demand Generation?

Practical guide defining demand generation strategy, clarifying myths, and introducing the A.C.T.I.O.N framework.

Shikha Pakhide
4 mins read
03/28/25
Demand Generation
ShikhaShikz Marketing turns One

ShikhaShikz Marketing turns One

Celebrating one year of ShikhaShikz Marketing with milestones, lessons learned, and growth insights.

Shikha Pakhide
4 mins read
01/20/25
Business
Why every business needs a Marketing Plan

Why every business needs a Marketing Plan

Essential guide on creating, maintaining, and executing marketing plans that drive business growth and results.

Shikha Pakhide
4 mins read
12/16/24
Business
Lead Generation vs Demand Generation

Lead Generation vs Demand Generation

Explains key differences between lead gen and demand gen strategies, helping marketers choose the right approach.

Shikha Pakhide
4 mins read
11/27/24
Lead Generation
+1
Enterprise Demand Generation Playbook

Enterprise Demand Generation Playbook

A comprehensive guide for scaling demand generation at enterprise level with 6 strategic plays for growth.

Shikha Pakhide
5 mins read
10/31/24
Demand Generation
Demand Generation for Midmarket Companies

Demand Generation for Midmarket Companies

Midmarket demand generation roadmap: 4 key strategies for scaling from growth to enterprise success level.

Shikha Pakhide
3 mins read
09/26/24
Demand Generation