Precision targeting drives Brainayan’s brand growth
The Company
Brainayan, founded in 2016 by a former L&D leader at Google and Facebook, is a people development company that blends neuroscience-based learning to create meaningful, lasting change. They specialize in customized and personalized high-impact behavioral learning experiences that go far beyond one-size-fits-all training — addressing real business challenges and empowering individuals to lead, grow, and thrive.
The Challenge
Enhancing brand awareness among key accounts through strategic efforts.
Services offered
- Email Marketing: Laser-focused segmentation and personalized outreach.
- Social Media Marketing: Organic and paid growth strategies on LinkedIn and Instagram.
- Content Marketing: Development of case studies, industry-specific webpage content, marketing brochures and corporate video.
- Online Advertising: Targeted campaigns to maximize traffic quality and engagement.
The Solution
ShikhaShikz Marketing designed and executed a multichannel strategy with continuous optimization based on regular monitoring and insights.
- Developed highly segmented email campaigns to reach key personas.
- Built a LinkedIn newsletter from scratch, driving ongoing engagement and subscriber growth.
- Leveraged Instagram for corporate video distribution, amplifying brand messaging.
- A coordinated strategy using email, social media, a monthly newsletter, and targeted advertising to drive a consistent stream of relevant traffic to the website.
Review from the team
“ShikhaShikz Marketing has been a true partner—their strategic insight, creative campaigns, and adaptability have transformed our digital presence. We’re especially impressed by their project management, response to our evolving needs, and the measurable growth in both brand awareness and demand generation. Their professionalism and collaborative approach made every step rewarding.”
– Vipul Gulati, CRO, Brainayan
The Results
The collaboration between Brainayan and ShikhaShikz Marketing began in mid-2024. Over the subsequent 12+ months, the partnership has delivered significant and measurable impact.
- Website traffic growth & Brand authority
- Achieved a staggering 2,117% increase in total sessions and a 6,725% surge in engaged sessions over one year, demonstrating the transformative effect of targeted digital initiatives.
- More than 50% of organic search queries referenced the company name, signaling powerful brand authority and heightened recognition among high-intent audiences.
- Email marketing
- Nearly 37% of engaged readers (email opens) clicked through—demonstrating exceptionally high relevance and audience intent.
- Social Media
- Built the LinkedIn newsletter from the ground up, organically attracting 900+ subscribers and expanding the company page to 600+ followers through authentic engagement.
- Achieved 30,000+ organic impressions and 700+ reactions with a content calendar that expertly balances informational and infotainment posts, keeping the audience educated, inspired, and entertained.
- Strategic video storytelling drove exceptional brand visibility—highlighted by a corporate video release that surpassed 215,000 views on Instagram, boosting both trust and recognition among target audiences.
- Online Advertising
- By leveraging high-precision targeting and continual optimization, we minimized ad wastage and consistently maintained an average cost per result below INR 2 for Meta ads. This approach ensured every rupee spent generated maximum impact and engagement, setting a benchmark for efficient marketing spend.
Inspired by Brainayan’s success? Let’s start your growth journey. Schedule a consultation with ShikhaShikz Marketing and let’s create a custom demand generation strategy to drive your next phase of growth.